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Craig Ballard
Brand Alchemy: Transmuting Possibilities into Phenomenal Success
Hi, I'm Craig!
Embarking on the journey of innovative marketing has been my lifelong passion. I invite you to explore the creativity and strategy that I weave into compelling campaigns, enhancing brands and paving the way for widespread success.
My marketing journey began in the early 2000s, and since then, I've become adept at crafting impactful messages. By day, I lead marketing campaigns that span digital platforms, leaving a lasting impact. I immerse myself in creative endeavors by night, bringing ideas to life through various media.
Beyond visuals, I analyze data like a scientist to uncover trends and insights that amplify campaign results and ROI. I am also an excellent writer and verbal communicator, which enhances my ability to engage and connect with audiences effectively.
As a Digital Strategist, I guide online engagement, captivating audiences with tailored content. My goal is to lead businesses towards marketing excellence, shaping brand identities that resonate with both the company and its audience. Continuously learning, I hold degrees and certifications in English/Communications, Marketing, Branding, Digital Design, and Graphic Arts.
Let's collaborate on crafting your brand's narrative for the future. Reach out via the form below and create marketing innovation together.
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Areas of Expertise
Strategy
Strategy that is centered on clarifying a brand’s message to inform your decisions and shape their actions is the underlying foundation of every great brand experience.
RESEARCH & ANALYSIS
TREND & INSIGHT
CUSTOMER EXPERIENCE
BRAND PLATFORM & POSITIONING
GO-TO-MARKET PLANNING
CONTENT & MESSAGING
Design
From voice to tone to style, every expression matters, your brand design should shape your business experience by creating identity touchpoints from design systems to key messages.
BRAND IDENTITY
VISUAL LANGUAGE
PACKAGING DESIGN
BRAND CAMPAIGN
SIGNATURE ASSETS
BRAND GUIDELINES
Digital
Strategy is the underlying foundation of every great brand experience. Strategy that is centered on clarifying a brand’s message to inform their decisions and shape their actions.
FRONT END WEB DESIGN
UI DESIGN
UX STRATEGY
APP DESIGN
CMS INTEGRATIONS
DIGITAL ADVERTISING
Technical Skills
Acrobat
Publisher
Google Docs
Quark Xpress
Indesign
Word
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Project Portfolio
NOTE:
Access to my portfolio is password-protected.
Please complete the form below to request a password or a copy of my resume.
Be sure to indicate your purpose for wanting to be granted access to this page.
Alfonso Cornish
Vice President, Learning & Organizational Development/Chief Learning Officer
Norton Healthcare
"Not only did Craig take the lead in finding solutions to our outreach challenges, but he also created a whole new stream of marcom strategies that have increased our brand presence in target markets dramatically."
Kelly Krull
Creative Marketing Director
AutoZone, Inc.
"Craig's creativity, knowledge, and expertise was a godsend to the launch of one of our company's community outreach brands."
Jameece Pinckney
President & CEO
HyQuest Consulting Solutions
"Craig's team provided a first-class service for us, from initial creative design through to managing social media and developing the website and designing graphics, sometimes at the drop of a hat! We couldn’t be happier with him!"
Ryan Frank
Executive Marketing Leader in Medical and Consumer Health Brands
Smith + Nephew
"We're pleased with the work Craig has provided to our company. Our customers have been very impressed by the improvement in our brand and marketing strategies. The results speak for themselves."
Testimonials
Craig's Corner
