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Craig Ballard
Brand Alchemy: Transmuting Possibilities into Phenomenal Success
Hi, I'm Craig!
Embarking on this journey of futuristic marketing innovation has been my life's true passion. I invite you to join me in unraveling the threads of creativity and strategy that I weave into captivating campaigns, igniting brands, and engineering a future of success that resonates far and wide.
My odyssey in the realm of marketing began in theearly 2000s, and since then, I've honed my skills to become a maestro of messaging. By day, I orchestrate marketing symphonies, crafting campaigns that traverse digital landscapes and leave lasting impressions. By night, I don the mantle of a Creative Engineer, conjuring a mix of media that breathe life into ideas and stories.
But my innovation doesn't stop at visuals – I possess the power of a Data Scientist, delving into trends and deciphering insights that elevate each campaign's impact and boost ROI. My realm of expertise extends to the digital canvas, where I engineer websites with the precision of a Cyber Architect, using HTML, JavaScript, and CSS as my tools of creation.
As a Digital Pathfinder, I navigate the currents of online engagement, charismatically guiding audiences through the ever-changing tides. With each email campaign, I compose algorithms of intrigue that resonate with recipients, leaving a trail of curiosity in their augmented reality.
The heart of my journey lies in guiding businesses to a future of marketing utopia. Through the alchemy of branding, I whisper identity into existence, shaping visions that resonate with both the business and its audience. As an AMA Pro Marketer, I'm committed to walking this path of perpetual learning, staying at the forefront of marketing's futuristic realm.
Every success story I've engineered is a testament to the dedication and passion I bring to my craft. The digital landscape of my experience is painted with a degree in Communications and English, enriched by a touch of Graphic Arts.
Let's engineer your brand's futuristic narrative together. Join me in crafting your marketing innovation. Connect with me by filling out the form below, and let the future unfold.
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Areas of Expertise
Strategy
Strategy that is centered on clarifying a brand’s message to inform your decisions and shape their actions is the underlying foundation of every great brand experience.
RESEARCH & ANALYSIS
TREND & INSIGHT
CUSTOMER EXPERIENCE
BRAND PLATFORM & POSITIONING
GO-TO-MARKET PLANNING
CONTENT & MESSAGING
Design
From voice to tone to style, every expression matters, your brand design should shape your business experience by creating identity touchpoints from design systems to key messages.
BRAND IDENTITY
VISUAL LANGUAGE
PACKAGING DESIGN
BRAND CAMPAIGN
SIGNATURE ASSETS
BRAND GUIDELINES
Digital
Strategy is the underlying foundation of every great brand experience. Strategy that is centered on clarifying a brand’s message to inform their decisions and shape their actions.
FRONT END WEB DESIGN
UI DESIGN
UX STRATEGY
APP DESIGN
CMS INTEGRATIONS
DIGITAL ADVERTISING
Alfonso Cornish
Vice President, Learning & Organizational Development/Chief Learning Officer
Norton Healthcare
"Not only did Craig take the lead in finding solutions to our outreach challenges, but he also created a whole new stream of marcom strategies that have increased our brand presence in target markets dramatically."
Kelly Krull
Creative Marketing Director
AutoZone, Inc.
"Craig's creativity, knowledge, and expertise was a godsend to the launch of one of our company's community outreach brands."
Jameece Pinckney
President & CEO
HyQuest Consulting Solutions
"Craig's team provided a first-class service for us, from initial creative design through to managing social media and developing the website and designing graphics, sometimes at the drop of a hat! We couldn’t be happier with him!"
Ryan Frank
Executive Marketing Leader in Medical and Consumer Health Brands
Smith + Nephew
"We're pleased with the work Craig has provided to our company. Our customers have been very impressed by the improvement in our brand and marketing strategies. The results speak for themselves."
Testimonials
Craig's Corner
