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Craig Ballard
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A practical content playbook for growing brands
In my field of endeavor I hear this all the time: content, content, content! It's like the heartbeat of digital marketing, and I'm here to tell you that it's not going anywhere anytime soon. So, let's dive into this fun world of content creation together and see how it can work wonders for your online presence and business growth! Alright, here's the deal: having a well-planned content marketing strategy is like having the perfect recipe for success. But beware! If you don't
Craig Ballard
Mar 17, 20232 min read


The launch checklist for a stronger online presence
Hey there, fellow marcom enthusiasts! Let's talk about the wonderful world of websites and why having one is an absolute must for any business, big or small. Buckle up because we're going on a fun and lighthearted adventure through the digital realm! Picture this: you've got a great idea, a fantastic product, or a service that can rock the world, but guess what? Without a website, it's like you're hiding in the shadows of the Internet. You might as well be a mystical unicorn,
Craig Ballard
Feb 8, 20223 min read


Signs it's time for a website redesign
Hey there, website warriors! Planning for an epic year ahead with your marketing budget? Time to spice things up and see if a website makeover is in the cards for you in 2021! Here are some telltale signs that'll have you nodding, "Oh yeah, it's redesign time!" Outdated Look Alert! 🕺 Remember shoulder pads and hammer pants? Well, just like those fashion fails, an old-school website design ain't gonna cut it! If your site's vibe doesn't scream "cool" by today's standards, it'
Craig Ballard
Jan 22, 20212 min read
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