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  • Craig Ballard


Updated: Jul 28, 2023

Hey there, fellow parents and marketing enthusiasts! Let me share a delightful story that involves my nine-year-old twin girls, who are absolute masters of negotiation and marketing, and how we can all learn a thing or two from their adorable tactics!

You know that feeling when your kids want something BIG, like that fancy toy or a trip to the amusement park? Well, my little geniuses have an incredible way of asking for it. They craft a compelling story, complete with solid reasons why saying "Yes" is not just great for them but for the whole family. And you know what? It actually works! They get me nodding in agreement before they even pop the big question. Clever, right?

Now, here's the first lesson we can learn from our little sales experts: Get Customers to Say "Yes." When you're pitching something to potential customers, make them feel involved and understood. Gain their consent and agreement throughout the conversation. It breaks down barriers and paves the way for a successful sale.

But wait, there's more! Have you ever noticed that kids rarely accept "No" for an answer? They are relentless! If you reject their request, they'll come up with new angles to present their case in a way they think you'll relate to better. And guess what? They often win me over with their fresh perspective. Sneaky, but effective!

Here's the marketing takeaway: Turn a "No" Into a "Yes." Every customer is unique, and objections are opportunities to understand their needs better. Dive deep into their concerns, and find ways to resolve them with your products or services. Address their points directly and watch how objections turn into enthusiastic agreements!

Now, let's talk incentives. When my kids want me to bend the rules a bit, they get super creative and offer something tempting in return. "Hey dad, we'll go to bed earlier and be super helpful around the house!" Who can resist that, right? If the offer adds value and makes sense, I'm more likely to give in and see if they follow through. In the world of marketing, incentives are your secret weapon! Think about what you can offer potential customers that will make them go, "I can't pass this up!"

But remember, making promises is just the beginning. When my girls really want something, they go all-out to keep their word and show me they deserve it. They know that if they don't follow through, the privilege is gone. That's a powerful lesson for us marketers too: Live Up to Promises. Once you've won over a customer, don't take it for granted. Go above and beyond to exceed their expectations. Happy customers will stick around and become your best advocates, spreading the word about your amazing business!

So there you have it, a little glimpse into the sales and marketing wisdom of my twin wonders. Who knew kids could teach us so much about advertising? Let's embrace our inner child and incorporate these tactics into our strategies. Happy selling and marketing, everyone! Remember, a touch of childlike wonder can work wonders for your business!

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