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  • Craig Ballard


Updated: Jul 27, 2023

Hey there, fellow internet enthusiasts! Gather 'round because I've got some exciting news to share with you. Brace yourselves for this one - Google's got a secret, but they're being surprisingly generous and giving us a heads-up about their algorithm changes. Can you believe it? This time they're all about the User Experience and how it affects your precious SEO rankings.

Picture this: by 2021 (I know, it's history now, but still important), a single page's User Experience will carry more weight than your entire website! Crazy, right? So, let's dive into what this "Page Experience" jazz is all about.

Google wants users to feel like they're floating on cloud nine when they interact with a web page. They're all about creating a delightful internet experience, no matter the browser or device. Happy users equal successful businesses, and that's what we all want, isn't it? Plus, no more getting penalized for a couple of misbehaving pages. Google's all about spreading the love to individual pages now, and that's fantastic news for us!

But wait, there's more! The new Google Algorithm is going to consider the overall flow of your website. So, say goodbye to pesky pop-ups and those pages hidden in the dark abyss of your site. Oh, and those tiny buttons that make you want to pull your hair out? Yeah, they're officially on Google's "naughty" list. Trust me, nobody wants bad customer experiences or people abandoning their shopping carts like they're escaping from a swarm of bees.

Attention, desktop fans! This is a wake-up call to embrace the mobile-first Internet. Google's been nudging us in that direction for a while, but now they're giving it a final shove. So if you've been neglecting your mobile UX, it's time to get with the program!

You know what's really cool? Google doesn't usually dish out warnings for algorithm updates, especially not the game-changers. But this time, they're cutting us some slack and giving us a chance to fix things before the big update hits. How considerate of them, right? So let's make the most of this golden opportunity, take action, and whip our websites into tip-top shape!

Ready, set, go! 💪

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